DJ Kwamz Original Case Study

DJ Kwamz Original, an international multi-genre DJ known as “The People’s Champ,” needed a professional online presence to streamline his booking process and boost merchandise sales.

Using one of our pre-designed, conversion-optimised website templates, we developed a customised site that combined a fully automated booking system with an e-commerce store designed for sales.

The project also included branded social media assets and business stationery, ensuring a consistent and professional identity across all platforms.

THE PEOPLE’S CHAMP GOES DIGITAL: DJ KWAMZ ORIGINAL’S ONLINE EVOLUTION

Client Name: Nana
Industry: Entertainment
Project Duration: 2 Weeks

Before working with us, DJ Kwamz faced three key challenges:

  • Time-Consuming Booking Process: Manual booking management was taking up more than 15 hours each week.

  • Underperforming Online Store: Limited e-commerce functionality made it difficult to showcase products effectively and maximise sales.

  • Inconsistent Branding: Social media banners and business stationery lacked cohesion, weakening his professional image to fans and industry contacts.

We created a streamlined, conversion-focused website that automated the entire booking process — from enquiries to confirmations — drastically reducing admin time. The integrated e-commerce store featured clear product displays, a simplified checkout process, and a mobile-first design to encourage impulse purchases. To reinforce brand consistency, we designed bold and professional social media graphics along with high-quality business stationery, aligning every touchpoint with his brand identity.

The new systems and branding had an immediate impact:

  • 15+ Hours Saved Weekly: Automation freed up valuable time for DJ Kwamz to focus on performances and content creation.

  • 30% Increase in Merchandise Sales: The optimised e-commerce store improved customer experience and boosted revenue.

  • Elevated Professional Image: Cohesive branding across online and offline platforms enhanced his appeal to both fans and event organisers.

This transformation gave DJ Kwamz the tools to manage his career more efficiently, engage his audience effectively, and grow his business with confidence.

Very happy with all the work done by 36 Visuals. Exceeded my expectations for the website design. They kept me updated throughout the whole project, great company to work with.

Nana Amoako DJ