The Set List Case Study
We created a brand promo video for music platform The Set List to launch their new season. The goal was simple – make the platform look exciting, professional, and worth joining for new artists.
CREATING BUZZ FOR A NEW SEASON: THE SET LIST SUCCESS STORY
Client Name: The Set List
Industry: Entertainment
Project Duration: 1 Week
The Set List wanted to promote their new season, but their previous content didn’t reflect their true potential. The last season had low-quality visuals, which made the platform feel less serious and less appealing to new artists.
They needed to show that this season was different – bigger, better, and more professional. Most importantly, they wanted to attract new artists to join the platform and freestyle, while also getting more people to watch and engage.
We created an engaging brand promo video designed to grab attention instantly and clearly show the upgrade in quality.
The project included a short-form video, full video editing, and structured script and storyboard planning to make sure every moment had purpose. Each video was also optimised for social media, so it looked perfect on platforms like Instagram and TikTok.
The focus was simple – make the platform feel exciting, professional, and easy to understand, so both viewers and artists would want to be part of it.
The new season launch saw a strong increase in attention and engagement.
More people tuned in to watch, views increased significantly, and the platform saw a rise in new artist signups. The improved video quality helped position The Set List as a serious and credible platform, building trust with both artists and viewers.
The content didn’t just look better – it made people take the platform seriously.